--- title: RUI Hosts Latest VALA Regional Discussion description: VALA Hosts Regional Discussion with Argentum CEO --- [Argentum Logo\_RGB2](https://argentum.org) Search - [About Argentum](https://argentum.org/about-argentum/) - [Leadership](https://argentum.org/about-argentum/leadership/) - [State Partners](https://argentum.org/about-argentum/state-partners/) - [Membership](https://argentum.org/about-argentum/membership/) - [Media Kit](https://www.argentum.org/advertising-and-sponsorship/) - [Advocacy](https://argentum.org/advocacy/) - [Federal Advocacy](https://argentum.org/advocacy/federal-advocacy/) - [State Advocacy](https://argentum.org/advocacy/state-advocacy/) - [Silver PAC](https://argentum.org/advocacy/silver-pac/) - [Advocacy News](https://www.argentum.org/advocacy/advocacy-news/) - [Events](https://argentum.org/events/) - [Senior Living Executive Conference](https://conference.argentum.org) - [Webinars](https://www.argentum.org/webinars/) - [Executive Director Leadership Institute](https://edli.argentum.org/) - [Chief Executive Summit](https://argentum.org/events/chief-executive-summit/) - [Advocacy Fund Golf Classic](https://www.argentum.org/golfclassic/) - [Senior Living Symposium](https://symposium.argentum.org/) - [Public Policy Institute & Fly-In](https://argentum.org/events/public-policy-institute-fly-in/) - [Media](https://argentum.org/media/) - [Coronavirus Toolkit](https://www.argentum.org/coronavirustoolkit/) - [Press Releases](https://argentum.org/press-releases/) - [Senior Living Executive Magazine](https://argentum.org/media/senior-living-executive-magazine/) - [Argentum Daily](https://argentum.org/media/argentum-e-newsletter/) - [Senior Living Professional](https://www.argentum.org/senior-living-professional/) - [Members in the News](https://argentum.org/topic/members-in-the-news/) - [Search by Topic](https://argentum.org/media/search-by-topic/) - [Research & Initiatives](https://argentum.org/research-and-initiatives/) - [Senior Living Impact](https://seniorlivingimpact.org/) - [Senior Living Works](https://seniorliving.works) - [Senior Living IQ](https://seniorlivingiq.org) - [Women in Leadership](https://www.argentum.org/research-and-initiatives/women-in-leadership/) - [Argentum Quarterly](https://argentum.org/research-and-initiatives/argentum-quarterly/) - [Awards Programs](https://www.argentum.org/research-and-initiatives/awards-recognition-programs/) - [LEAD Program](https://www.argentum.org/lead-program/) - [Standards for Senior Living](https://www.argentum.org/research-and-initiatives/standards-for-senior-living/) - [Professional Development](https://argentum.org/professional-development/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](http://seniorlivingcareers.argentum.org/) - [Certificate Programs and Certification](https://argentum.org/professional-development/professional-certification/) - [Resource Library](https://www.argentum.org/professional-development/resource-library/) - [Executive Roundtables](https://argentum.org/professional-development/executive-roundtables/) # RUI Hosts Latest VALA Regional Discussion - [Tweet](https://twitter.com/share) On Sept. 2, Judy Hackler, executive director of the Virginia Assisted Living Association (VALA), and I had the pleasure of joining with William Fralin, CEO of Retirement Unlimited Inc. (RUI), and Doris-Ellie Sullivan, president of RUI, at their wonderful Paul Spring Retirement Community in Alexandria, Va. There, we shared the benefits and challenges of senior living communities with Virginia delegates and senators, and Virginia’s Commissioner of the Department of Labor, Gary Pan. Many industry topics were discussed including affordable housing dilemmas, COVID relief opportunities, price gouging impacting businesses, and workforce challenges, according to Hackler. As part of the discussion on the workforce challenges, participants expressed concerns over the elevated costs of contract staffing, the decreasing supply of qualified workers, the opportunities to improve onboarding requirements such as background checks and credentialing processes, and the possibility of the commonwealth and educational institutions working together with senior living providers to increase the available workforce. Similar discussions have been held in Lynchburg, Va., and Henrico, Va. Additional discussions are planned for other localities in Virginia. Each event is being held at an assisted living community with the opportunity for the legislators and policymakers to meet with residents and staff members and to tour the communities. Any questions about these events may be shared with Judy Hackler, [jhackler@valainfo.org](mailto:jhackler@valainfo.org), (804) 332-2111.   Topics: [State Partners](https://blog.argentum.org/topic/state-partners) ### Written by [Argentum](https://blog.argentum.org/author/argentum) ## Stay Connected Get updates on the latest news in the senior living community. ### Footer Newsletter - [Contact Us](https://argentum.org/about-argentum/leadership/staff/) - [Terms of Use](https://argentum.org/terms-of-use/) - [Privacy Policy](https://argentum.org/privacy-policy/) - [Trademarks](https://argentum.org/trademarks/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](https://https://seniorlivingcareers.argentum.org/) - [Cookie Policy](https://www.argentum.org/cookie-policy/) [![Review](https://www.argentum.org/wp-content/uploads/2020/02/GPTW-2020-2021-Graphic.png)](http://www.greatplacetowork.com/certified-company/7011541)1650 King Street, Suite 602 Alexandria, VA 22314 [(703) 894-1805](tel:703-894-1805) Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States. ©2026 Argentum - [LinkedIn](https://www.linkedin.com/company/alfa---assisted-living-federation-of-america) - [Facebook](https://www.facebook.com/ArgentumSeniorLiving/) - [Twitter](https://twitter.com/argentum) - [YouTube](https://www.youtube.com/user/assistedlivingfed)