--- title: Congratulations 2024 Cobb Cup Winners! description: Thank you to everyone who has helped us raise nearly $1.5 million in personal PAC and corporate Advocacy Fund contributions in 2024! --- [Argentum Logo\_RGB2](https://argentum.org) Search - [About Argentum](https://argentum.org/about-argentum/) - [Leadership](https://argentum.org/about-argentum/leadership/) - [State Partners](https://argentum.org/about-argentum/state-partners/) - [Membership](https://argentum.org/about-argentum/membership/) - [Media Kit](https://www.argentum.org/advertising-and-sponsorship/) - [Advocacy](https://argentum.org/advocacy/) - [Federal Advocacy](https://argentum.org/advocacy/federal-advocacy/) - [State Advocacy](https://argentum.org/advocacy/state-advocacy/) - [Silver PAC](https://argentum.org/advocacy/silver-pac/) - [Advocacy News](https://www.argentum.org/advocacy/advocacy-news/) - [Events](https://argentum.org/events/) - [Senior Living Executive Conference](https://conference.argentum.org) - [Webinars](https://www.argentum.org/webinars/) - [Executive Director Leadership Institute](https://edli.argentum.org/) - [Chief Executive Summit](https://argentum.org/events/chief-executive-summit/) - [Advocacy Fund Golf Classic](https://www.argentum.org/golfclassic/) - [Senior Living Symposium](https://symposium.argentum.org/) - [Public Policy Institute & Fly-In](https://argentum.org/events/public-policy-institute-fly-in/) - [Media](https://argentum.org/media/) - [Coronavirus Toolkit](https://www.argentum.org/coronavirustoolkit/) - [Press Releases](https://argentum.org/press-releases/) - [Senior Living Executive Magazine](https://argentum.org/media/senior-living-executive-magazine/) - [Argentum Daily](https://argentum.org/media/argentum-e-newsletter/) - [Senior Living Professional](https://www.argentum.org/senior-living-professional/) - [Members in the News](https://argentum.org/topic/members-in-the-news/) - [Search by Topic](https://argentum.org/media/search-by-topic/) - [Research & Initiatives](https://argentum.org/research-and-initiatives/) - [Senior Living Impact](https://seniorlivingimpact.org/) - [Senior Living Works](https://seniorliving.works) - [Senior Living IQ](https://seniorlivingiq.org) - [Women in Leadership](https://www.argentum.org/research-and-initiatives/women-in-leadership/) - [Argentum Quarterly](https://argentum.org/research-and-initiatives/argentum-quarterly/) - [Awards Programs](https://www.argentum.org/research-and-initiatives/awards-recognition-programs/) - [LEAD Program](https://www.argentum.org/lead-program/) - [Standards for Senior Living](https://www.argentum.org/research-and-initiatives/standards-for-senior-living/) - [Professional Development](https://argentum.org/professional-development/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](http://seniorlivingcareers.argentum.org/) - [Certificate Programs and Certification](https://argentum.org/professional-development/professional-certification/) - [Resource Library](https://www.argentum.org/professional-development/resource-library/) - [Executive Roundtables](https://argentum.org/professional-development/executive-roundtables/) # Congratulations 2024 Cobb Cup Winners! - [Tweet](https://twitter.com/share) Thank you to everyone who has helped advance our advocacy fundraising efforts this year as together we’ve raised nearly $1.5 million in personal PAC and corporate Advocacy Fund contributions. We especially thank everyone who participated in this year’s Granger Cobb Cup Competition for Excellence in Political Action. The Cobb Cup is a critical fundraising program for Argentum’s political action committee, Silver PAC, which allows us to have a voice on Capitol Hill and to support lawmakers who champion public policy and advocacy initiatives on behalf of the senior living industry and the people we proudly serve. We're pleased to share that with your support, we have raised nearly $300,000 for the PAC! | [![Cobb_2024_LCS](https://blog.argentum.org/hs-fs/hubfs/Cobb_2024_LCS.jpg?width=2000&height=1334&name=Cobb_2024_LCS.jpg)](https://blog.argentum.org/hubfs/Cobb_2024_LCS.jpg) *Team LCS* | [![Cobb_2024_NP](https://blog.argentum.org/hs-fs/hubfs/Cobb_2024_NP.jpg?width=2000&height=1334&name=Cobb_2024_NP.jpg)](https://blog.argentum.org/hubfs/Cobb_2024_NP.jpg) *Team New Perspective* | [![Cobb_2024_Benchmark](https://blog.argentum.org/hs-fs/hubfs/Cobb_2024_Benchmark.jpg?width=2000&height=1333&name=Cobb_2024_Benchmark.jpg)](https://blog.argentum.org/hubfs/Cobb_2024_Benchmark.jpg) *Team Benchmark* | | --- | --- | --- | Silver PAC supported dozens of federal candidates this year, and allowed us to host an event in Washington, D.C. in September attended by nearly two-dozen members of Congress. Lawmakers and senior living stakeholders were able to share ideas on tax policies to help more Americans afford senior living with HSAs, FSAs, and other tax-advantaged savings accounts, and investing in our workforce, all of which may come into play in this next year’s tax package with the upcoming expiration of parts of the 2017 Tax Cuts and Jobs Act. These conversations are essential to promoting the needs of senior living and helping lawmakers understand our value-proposition in the long-term care sector. So on behalf of Silver PAC, we sincerely appreciate all companies that participated in this year’s Cobb Cup Challenge to help promote the PAC and provide us with the resources to continue making an impact on senior living public policy: Benchmark Senior Living, Commonwealth, LCS, Merrill Gardens, New Perspective, Sunrise Senior Living, and Vi, and offer our congratulations to this year’s winners: Total raised, large employer (more than 10K employees) 1st: LCS: $35,520 2nd: Sunrise Senior Living: $33,507 Total raised, small employer (less than 10K employees) 1st: New Perspective: $32,650 2nd: Merrill Gardens: $30,049 3rd: Vi: $19,565 Highest average raised per employee 1st: New Perspective: $12.09 per employee 2nd: Merrill Gardens: $7.51 per employee 3rd: Vi: $6.52 per employee Highest number of participating employees 1st: Benchmark: 261 2nd: Sunrise: 76 3rd: Merrill Gardens: 70 Congratulations to LCS, New Perspective, and Benchmark! For those who didn’t participate in the Cobb Cup Challenge this year and are interested in next year, please reach out to us about providing a prior authorization required to solicit funds. If you have any questions about the PAC or the Cobb Cup Challenge, please contact Cyndi Bade ([cbade@argentum.org](mailto:cbade@argentum.org)) or Meredith Bonyun ([mbonyun@argentum.org](mailto:mbonyun@argentum.org)). Topics: [Silver PAC](https://blog.argentum.org/topic/silver-pac) ### Written by [Argentum](https://blog.argentum.org/author/argentum) ## Stay Connected Get updates on the latest news in the senior living community. ### Footer Newsletter - [Contact Us](https://argentum.org/about-argentum/leadership/staff/) - [Terms of Use](https://argentum.org/terms-of-use/) - [Privacy Policy](https://argentum.org/privacy-policy/) - [Trademarks](https://argentum.org/trademarks/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](https://https://seniorlivingcareers.argentum.org/) - [Cookie Policy](https://www.argentum.org/cookie-policy/) [![Review](https://www.argentum.org/wp-content/uploads/2020/02/GPTW-2020-2021-Graphic.png)](http://www.greatplacetowork.com/certified-company/7011541)1650 King Street, Suite 602 Alexandria, VA 22314 [(703) 894-1805](tel:703-894-1805) Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States. ©2026 Argentum - [LinkedIn](https://www.linkedin.com/company/alfa---assisted-living-federation-of-america) - [Facebook](https://www.facebook.com/ArgentumSeniorLiving/) - [Twitter](https://twitter.com/argentum) - [YouTube](https://www.youtube.com/user/assistedlivingfed)