--- title: BloombergTV Showcases Demand for Senior Housing and Need to Increase Supply description: An episode of BloombergTV's Wall Street Week highlights the projected population explosion for Americans over age 80, and that construction of new senior housing hasn't kept pace. --- [Argentum Logo\_RGB2](https://argentum.org) Search - [About Argentum](https://argentum.org/about-argentum/) - [Leadership](https://argentum.org/about-argentum/leadership/) - [State Partners](https://argentum.org/about-argentum/state-partners/) - [Membership](https://argentum.org/about-argentum/membership/) - [Media Kit](https://www.argentum.org/advertising-and-sponsorship/) - [Advocacy](https://argentum.org/advocacy/) - [Federal Advocacy](https://argentum.org/advocacy/federal-advocacy/) - [State Advocacy](https://argentum.org/advocacy/state-advocacy/) - [Silver PAC](https://argentum.org/advocacy/silver-pac/) - [Advocacy News](https://www.argentum.org/advocacy/advocacy-news/) - [Events](https://argentum.org/events/) - [Senior Living Executive Conference](https://conference.argentum.org) - [Webinars](https://www.argentum.org/webinars/) - [Executive Director Leadership Institute](https://edli.argentum.org/) - [Chief Executive Summit](https://argentum.org/events/chief-executive-summit/) - [Advocacy Fund Golf Classic](https://www.argentum.org/golfclassic/) - [Senior Living Symposium](https://symposium.argentum.org/) - [Public Policy Institute & Fly-In](https://argentum.org/events/public-policy-institute-fly-in/) - [Media](https://argentum.org/media/) - [Coronavirus Toolkit](https://www.argentum.org/coronavirustoolkit/) - [Press Releases](https://argentum.org/press-releases/) - [Senior Living Executive Magazine](https://argentum.org/media/senior-living-executive-magazine/) - [Argentum Daily](https://argentum.org/media/argentum-e-newsletter/) - [Senior Living Professional](https://www.argentum.org/senior-living-professional/) - [Members in the News](https://argentum.org/topic/members-in-the-news/) - [Search by Topic](https://argentum.org/media/search-by-topic/) - [Research & Initiatives](https://argentum.org/research-and-initiatives/) - [Senior Living Impact](https://seniorlivingimpact.org/) - [Senior Living Works](https://seniorliving.works) - [Senior Living IQ](https://seniorlivingiq.org) - [Women in Leadership](https://www.argentum.org/research-and-initiatives/women-in-leadership/) - [Argentum Quarterly](https://argentum.org/research-and-initiatives/argentum-quarterly/) - [Awards Programs](https://www.argentum.org/research-and-initiatives/awards-recognition-programs/) - [LEAD Program](https://www.argentum.org/lead-program/) - [Standards for Senior Living](https://www.argentum.org/research-and-initiatives/standards-for-senior-living/) - [Professional Development](https://argentum.org/professional-development/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](http://seniorlivingcareers.argentum.org/) - [Certificate Programs and Certification](https://argentum.org/professional-development/professional-certification/) - [Resource Library](https://www.argentum.org/professional-development/resource-library/) - [Executive Roundtables](https://argentum.org/professional-development/executive-roundtables/) # BloombergTV Showcases Demand for Senior Housing and Need to Increase Supply - [Tweet](https://twitter.com/share) Merrill Gardens President Tana Gall and NIC Map Vision CEO Arick Morton appeared in an [episode of BloombergTV's Wall Street Week](https://www.youtube.com/watch?v=jL7PJzm_B7o). The segment highlights the projected population explosion for Americans over age 80, and that construction of new senior housing hasn't kept pace with $275 billion of demand for new senior housing to be built. Argentum has been promoting the need for investment in senior housing and advocating for policies to meet the care needs of our rapidly aging population. Private investment plays an important role in assisted living housing for seniors, with a June 2024 *Journal of Health Affairs* editorial by a team of academic researchers from Brown, Georgetown, and Johns Hopkins highlighting the importance of private investment in assisted living and how it differs from clinical health care settings. Argentum's advocacy centers around assisted living as the most cost-effective option—saving Medicaid $43.4 billion per year by keeping seniors out of far costlier skilled nursing facilities, and a 2021 report by the Department of Veterans Affairs found that assisted living could save the VA $69,101 per veteran each year and helping more veterans access LTC. We urge policymakers to increase access to assisted living, including through programs like the recently passed Senator Elizabeth Dole 21st Century Veterans Healthcare and Benefits Improvement Act, which includes pilot program to allow eligible veterans to choose assisted living instead of nursing home care for their long-term care benefit. That legislation was passed by both the House and Senate and is awaiting President Biden's signature to become law. ### Written by [Argentum](https://blog.argentum.org/author/argentum) ## Stay Connected Get updates on the latest news in the senior living community. ### Footer Newsletter - [Contact Us](https://argentum.org/about-argentum/leadership/staff/) - [Terms of Use](https://argentum.org/terms-of-use/) - [Privacy Policy](https://argentum.org/privacy-policy/) - [Trademarks](https://argentum.org/trademarks/) - [Senior Living Supplier Directory](https://seniorlivingsupplierdirectory.com/) - [Senior Living Career Center](https://https://seniorlivingcareers.argentum.org/) - [Cookie Policy](https://www.argentum.org/cookie-policy/) [![Review](https://www.argentum.org/wp-content/uploads/2020/02/GPTW-2020-2021-Graphic.png)](http://www.greatplacetowork.com/certified-company/7011541)1650 King Street, Suite 602 Alexandria, VA 22314 [(703) 894-1805](tel:703-894-1805) Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States. ©2026 Argentum - [LinkedIn](https://www.linkedin.com/company/alfa---assisted-living-federation-of-america) - [Facebook](https://www.facebook.com/ArgentumSeniorLiving/) - [Twitter](https://twitter.com/argentum) - [YouTube](https://www.youtube.com/user/assistedlivingfed)